Privacy Policy

1. Introduction

PersonaPost is owned and operated by Midlife Refinery LLC (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the PersonaPost application and website.

2. Information We Collect

We collect information you provide directly to us, including:

• Account information (name, email address, password)
• Human Design data (birth date, birth time, birth location) used to personalize your content
• Business context and content preferences you enter into the app
• Payment information (processed securely by our payment provider; we do not store full payment details)

We also collect limited technical data automatically, such as device type, browser, and usage analytics, to improve the app experience.

3. How We Use Your Information

We use your information to:

• Provide, maintain, and improve PersonaPost services
• Personalize content ideas, hooks, posts, and emails based on your Human Design
• Process payments and manage your subscription
• Communicate with you about your account, updates, and support
• Ensure security and prevent fraud
• Measure advertising and conversion performance, where you have consented to Marketing & Referral tracking

4. Data Sharing

We do not sell your personal information. We may share information with trusted third-party service providers, including payment processors, hosting infrastructure, and — where you have consented — advertising and conversion-measurement platforms, to operate and improve PersonaPost. All providers are bound by confidentiality and data protection obligations and are required to protect the information they process.

5. Advertising and Conversion Measurement

If you consent to Marketing & Referral tracking, we use Meta (Facebook) advertising tools to measure the performance of our advertising and understand which campaigns lead to subscriptions. This consent covers both browser-based tracking through the Meta Pixel and server-side conversion reporting, in which PersonaPost sends conversion information directly to Meta from our servers.

When you have provided this consent, information sent to Meta about a completed subscription purchase may include an email address and internal account identifier hashed using SHA-256 before transmission, the purchase amount and currency, the subscription plan and billing interval, an invoice-based event identifier, and — where legally and technically appropriate — the IP address and browser user agent associated with checkout. This information is used for advertising attribution, conversion measurement, campaign optimization, matching, and preventing the same purchase from being counted more than once.

We do not send Meta your payment-card information, password, birth date, birth time, birth location, Human Design information, content generated in PersonaPost, or payment-provider credentials.

If you do not consent to Marketing & Referral tracking, the Meta Pixel does not load and PersonaPost does not send server-side conversion information to Meta. You may withdraw your consent at any time through Cookie Preferences in the footer of any public page. Withdrawal stops future marketing and conversion tracking, but it cannot undo information transmitted before consent was withdrawn.

6. Data Security

We implement industry-standard security measures to protect your data. All data is transmitted over encrypted connections (HTTPS/TLS). Access to your account is protected by authentication and access controls.

7. Your Rights

You may access, update, or delete your account and personal data at any time through your account settings or by contacting us at support@personapost.com. You may also request a copy of the data we hold about you.

8. Data Retention

We retain your data for as long as your account is active or as needed to provide services. If you delete your account, we will remove your personal data within a reasonable timeframe, except where retention is required by law.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy in the app and updating the effective date.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at support@personapost.com.